Curaleaf Holdings, Inc. (CSE: CURA) (OTCQX: CURLF) announced on Tuesday the launch of Zero Proof, a new brand of THC drinkables in fast-acting, sessionable and easy-to-use formats.
The brand's inaugural product offering, Squeeze, is now available at all Curaleaf locations in Illinois.
Zero Proof Squeeze follows Select's popular THC-infused beverage enhancer, Select Squeeze, initially launched in March 2021.
The new product delivers 2.5mg THC per dose.
The company plans to launch additional SKUs in the coming months.
"Zero Proof exemplifies our commitment to providing high-quality, consistent consumer products in familiar …