The matter of pace, the call of the career, the challenge of finding balance and honoring priorities. Every mom has her trick, her own rituals that help her go through the day, achieving everything.
To celebrate Mother’s Day, Benzinga wanted to spotlight moms doing amazing jobs in the demanding cannabis industry. We reached out to Crystal Millican lead SVP of retail and marketing at one of the most popular marijuana brands – Cookies.
Before joining the Cookies team, Millican was a consultant to Fortune 100 retail and business-to-business companies and an analyst at tech giant Google (NASDAQ: GOOGL). Her skills and passion for the sector were crucial to the company’s strategy, helping its reach 23 markets, spanning six countries.
“Achieving this level of growth, along with accolades like AdAge’s Hottest Brands of 2021, has put Cookies on the map, and yet our most important work is being actively involved in advocacy and social impact,” Millican told Benzinga. “There is still a long and winding road toward legalization ahead of us, and too many communities disproportionately impacted by the War on Drugs.”
Here is the story of how is she juggling career and motherhood, and what inspires her to fight for this industry.
Moms Are Ignored As Consumers In The Industry
Benzinga: Do you think that society is ready to accept moms who use marijuana?
Millican: “I’m worried less about societal acceptance of moms who use marijuana than I am about the industry ignoring us as cannabis consumers. To bring awareness and shift stigmas, it really starts with curiosity about our experience as moms, listening to the reasons we use cannabis in our lives and being willing to weave our stories into the fabric of weed culture.
“There were a lot of …