Alice Moon recently appeared on Benzinga's Cannabis Insider show hosted by Elliot Lane. Moon, a well-known publicist for the cannabis industry, has worked in the space for over 12 years, doing a variety of things from trimming to budtending, and even creating an app for the cannabis enthusiasts. She has also been focused on doing PR for the past five years.
On the show, Moon spoke about her experience with social media, having around 30,000 followers across various platforms. She discussed the importance of social media for cannabis brands and executives, emphasizing that LinkedIn (NASDAQ: LNKD) is becoming increasingly popular for B2B engagement while Instagram (NASDAQ: META) is more focused on B2C interactions. Moon has helped many executives …