"It’s everything," said Caroline Yeh, co-founder and CEO at TSUMo Snacks, commanding the attention of everyone present at the Benzinga Cannabis Capital Conference in Miami.

This statement wasn’t a mere whimsical observation. It was an unequivocal declaration of the significance of branding in the edible space.

In today's digital-focused world, edible brands are leveraging in-store strategies for greater impact. Want insights? Join us at the Benzinga Cannabis Capital Conference in Chicago, IL to shed light on strategies that can elevate your brand and drive sales. Mark your calendar for September 27-28.

Related Content: Expanding Your Cannabis Brand: Which Model Is Most Profitable? Asset-Light, Asset-Heavy Or Partnerships?

Beyond The Surface: The Nuanced Art Of Branding In The Cannabis Space

The intensity of Yeh's words was palpable, but the dialogue didn’t end there.

Rosie Mattio, founder of MATTIO Communications and the moderator of the panel, further deepened the exploration, "How important then is branding and marketing in the edible space? Talk to us what you guys think about …

Full story available on Benzinga.com

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