"It’s everything," said Caroline Yeh, co-founder and CEO at TSUMo Snacks, commanding the attention of everyone present at the Benzinga Cannabis Capital Conference in Miami.
This statement wasn’t a mere whimsical observation. It was an unequivocal declaration of the significance of branding in the edible space.
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Beyond The Surface: The Nuanced Art Of Branding In The Cannabis Space
The intensity of Yeh's words was palpable, but the dialogue didn’t end there.
Rosie Mattio, founder of MATTIO Communications and the moderator of the panel, further deepened the exploration, "How important then is branding and marketing in the edible space? Talk to us what you guys think about …