The Parent Company (TPCO Holding Corp.) (NEO: GRAM.U) (OTCQX: GRAMF), a leading consumer-focused California cannabis company, announced early Wednesday the four participants in the company’s Social Equity Ventures (SEV) Brand Success Program.

“The Parent Company aims to empower social equity brands with the knowledge and opportunity to scale their business, increase brand awareness, build customer loyalty, expand their retail presence and boost sales,” informed TPCO in a press release procured exclusively by Benzinga.

“We’re extremely proud to launch the SEV Brand Success Program and partner with these four initial brands,” stated Troy Datcher, CEO and chairman of the board of The Parent Company. “The SEV team will support BSP participants from the moment they are accepted, and we are committed to providing mentorship that aids each brand in creating a solid, sustainable and scalable business.”

TPCO’s Social Equity Brand Success Program

The Parent Company is a leading consumer-focused, vertically integrated cannabis company with twelve retail locations, one delivery hub, and a curated product portfolio including Monogram by Shawn "JAY-Z" Carter, Caliva, Mirayo by Santana, Fun Uncle and Deli.

The program provides minority-owned brands with guaranteed shelf space and individualized mentorship.

The Brand Success Program is a 12-week program implemented to provide minority-owned brands with guaranteed shelf space and individualized mentorship from the company’s sales, marketing, retail, and operational teams. Brands will learn best practices, operational procedures, and tips that can be applied to any retail outlet nationwide.

“The Parent Company is committed to supporting BSP participants …

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