Surfside Solutions Inc. announced on Tuesday the availability of expanded capabilities for enterprise-level cannabis businesses looking to fully connect their advertising channels in one central marketing platform to drive better performance and more transparent attribution.

Why It Matters?

With these updates, the Surfside Platform now supports the entire marketing funnel from measurement to activation, making it easy to cross-target customers from search to programmatic display ads, measuring and optimizing based on Return on Ad Spend.

Moreover, the additional features allow advertisers to create …

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