Cannabis-focused market research firm BDSA released its latest Consumer Insights Report Wednesday, revealing new trends for the industry. The company is tracking sales and performance data, while this particular report explores the preferences and behaviors of consumers across the US and Canada in both medical and adult-use sectors. The survey questioned 8,783 US adults and 3,466 Canadians.
The new paper also confirmed that support for cannabis legalization continues to grow among the US population.
How should marijuana businesses best engage consumers? Let’s look at what <a class="editor-rtfLink" href="https://resources.bdsa.com/hubfs/Consumer%20Insights/Wave%2011%20-%202023/BDSA%20-%20Consumer%20Insights%20-%20Wave%2011%20Findings.pdf" style="color: rgb(14, 16, 26); background: …