Today, BIC EZ Reach Lighters, in collaboration with cultural and culinary icons Snoop Dogg and Martha Stewart, introduced the Best Buds Bags, a limited-edition duo of functional fashion accessories that seamlessly blend utility with high style. Each bag in the collection features an integrated BIC EZ Reach Lighter with an extended wand that doubles as a chic bag latch. The product launch expands BIC's creative foray into fashion-forward lighter designs, underscoring the brand's innovative approach to everyday essentials.

Snoop Dogg's design infuses his signature purple hue into a …

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