The Thanksgiving cannabis market exhibits a nuanced shift towards infused culinary products, presenting retailers with an opportunity to tailor their offerings and enhance consumer experience during the holiday season.
Brendan Mitchel-Chesebro, analyst at market research firm BDSA, sheds light on Thanksgiving cannabis market trends.
Thanksgiving-Specific Retail Cannabis Trends
In an exclusive interview with Benzinga, Mitchel-Chesebro highlighted the evolution of cannabis-infused culinary products. In 2021, the culinary category witnessed a substantial 121% increase in sales on Green Wednesday (the day before Thanksgiving) compared to the average for November.
The trend continued into 2022, with a 155% increase on the day before Thanksgiving.
Comparatively, the edibles category, encompassing baked goods and cooking ingredients, experienced a 66% increase in sales on Green Wednesday in 2022, showing a noticeable dip from the 2021 peak.
This indicates a shift in consumer preferences toward infused foods that are ready to consume, showcasing a 55% increase in 2022.
For cannabis retailers, these insights underscore the importance of optimizing shelf space for infused culinary products.