The Thanksgiving cannabis market exhibits a nuanced shift towards infused culinary products, presenting retailers with an opportunity to tailor their offerings and enhance consumer experience during the holiday season.
Brendan Mitchel-Chesebro, analyst at market research firm BDSA, sheds light on Thanksgiving cannabis market trends.
Thanksgiving-Specific Retail Cannabis Trends
In an exclusive interview with Benzinga, Mitchel-Chesebro highlighted the evolution of cannabis-infused culinary products. In 2021, the culinary category witnessed a substantial 121% increase in sales on Green Wednesday (the day before Thanksgiving) compared to the average for November.
The trend continued into 2022, with a 155% increase on the day before Thanksgiving.
Comparatively, the edibles category, encompassing baked goods and cooking ingredients, experienced a 66% increase in sales on Green Wednesday in 2022, showing a noticeable dip from the 2021 peak.
This indicates a shift in consumer preferences toward infused foods that are ready to consume, showcasing a 55% increase in 2022.
For cannabis retailers, these insights underscore the importance of optimizing shelf space for infused culinary products.
As consumers seek convenient, prepared options for Thanksgiving, retailers can capitalize on this trend by strategically placing and promoting infused foods. With Green Wednesday emerging as …