Plift, a Black-founded hemp beverage brand, is expanding its reach as Noble Brands Inc., its parent company, announces a strategic partnership with GPO Plus.

Plift has already established a strong presence in over 100 retail stores across Minnesota, Texas and Missouri. This collaboration will bring its hemp beverages to over 325 Yesway and Allsup's convenience stores in several states, including TX, OK, and NM.

The mission of Plift is to make cannabinoid products more accessible and provide acceptable alternatives for people and communities seeking relaxation without …

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