The percentage of cannabis acceptors in the U.S. who support legalization but do not consume it has decreased in recent years, according to a new report by BDSA.
The research and analytics firm found that a polarized society and a growing number of legalization supporters explain the decline.
The report noted that 90% of cannabis users say they will continue consuming cannabis, surpassing food and beverage loyalty, and that legalization has led to a significant increase in cannabis acceptance.
A Polarized Society
BDSA's director of analytics, Rick Maturo, attributes the decline in cannabis acceptors to a …