The percentage of cannabis acceptors in the U.S. who support legalization but do not consume it has decreased in recent years, according to a new report by BDSA.

The research and analytics firm found that a polarized society and a growing number of legalization supporters explain the decline.

The report noted that 90% of cannabis users say they will continue consuming cannabis, surpassing food and beverage loyalty, and that legalization has led to a significant increase in cannabis acceptance.

A Polarized Society

BDSA's director of analytics, Rick Maturo, attributes the decline in cannabis acceptors to a …

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