In an era driven by digital innovation, the cannabis industry is making its mark by establishing a robust online presence.

Once confined by taboos, this burgeoning market is projected to reach $73.6 billion in value by 2027, says Grand View Research.

See Also: Take Your Cannabis Marketing To Next Level With This New Commerce Media Technology

However, navigating the digital realm comes with challenges dictated by legal restrictions, requiring careful strategies that balance engagement and compliance.

Harnessing Data And Building Communities

Data-driven decision-making has become a force to reckon with across sectors and the cannabis industry is no exception.

By employing data analytics, brands gain insights into consumer preferences, optimizing marketing approaches and refining messaging.

Meanwhile, as mainstream social media platforms face challenges due to restrictions, niche platforms like MassRoots and Weedmaps have emerged. These platforms …

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