In an exclusive interview with Benzinga, Carlos Pinto, chief commercial officer (CCO) of Leafly Holdings Inc. (NASDAQ: LFLY) discussed the strategic shift the cannabis marketplace and education platform has undergone. He also shared his perspective on the Department of Health and Human Services (HHS) recent recommendation to reclassify cannabis from Schedule I to Schedule III.
Leafly's Transformation: From Cannabis News To A Thriving Marketplace
Carlos Pinto, an expert in commercialization will be a featured speaker at the upcoming Benzinga Cannabis Capital Conference in Chicago on September 27 – 28.
Recognized as a cannabis industry news agency, Leafly is undergoing a transformative shift into a dynamic marketplace that caters to consumer education and product preferences. Pinto said their focus has evolved beyond news reporting to delivering essential information about cannabis strains, products, and user reviews.
He underscored Leafly's recent partnership with GetGreenlane and its significance for the B2B sector streamlining processes for retailers and ensuring real-time inventory synchronization.
Cannabis Content Preferences: A Shift Towards Education And Market Engagement
Pinto explained Leafly’s shift from news-centric to education-focused cannabis content, propelled by factors such as maturing legal markets and evolving consumer demographics. He referred to certain trends influencing these changes in consumption and branding:
- In fully legalized cannabis markets, consumers are now showing a growing interest in informative content encompassing strain details, product trends, and consumption methods.
- There is a noteworthy demographic shift, with a growing population aged 55 and above engaging with or exploring cannabis.
- Even in illicit cannabis markets, Leafly's educational content remains popular and helps consumers make informed decisions.
- The cannabis …