Latin America is currently undergoing a cannabis revolution that is not only transforming societal attitudes but is also resonating in the music industry. Numerous artists across the region are using their platforms to share diverse views on cannabis, highlighting its benefits and advocating for legalization, mirroring a shift in the public opinion.
Latin America has long witnessed a varied response towards cannabis, from acceptance and ceremonial use to prohibition and profound stigma. But with the growing awareness of the plant's potential benefits for healthcare and the economy, the narrative is indeed changing.
As attitudes evolve, the music landscape in Latin America is concurrently adapting. Cumbia 420 and trap music genres, propelled by artists endorsing cannabis, are on the rise, playing an instrumental role in dismantling the existing stigma around its use. In this context, a growing number of Latin musicians are becoming active participants in this cannabis revolution, expressing their views on the herb and its benefits through lyrics, interviews and social media.
Weed And Music In Latin America
Exploring this intersection of music and marijuana reveals the complex role of cannabis in today's Latin American culture. These musicians' voices underscore the potential of popular culture to effect meaningful societal change, as they champion the cause of cannabis legalization.
Utra-viral Brazilian singer-songwriter Anitta has expressed her support for the legalization of cannabis, critiquing the war on drugs and advocating for the taxation of cannabis companies. She has candidly remarked, "Banning drugs does not stop people from using them." This sentiment resonated with Alemán, a renowned Mexican rapper, who in an interview with Forbes, highlighted the medicinal virtues of cannabis and its capacity to generate economic growth and employment opportunities.
Adding to the chorus, Puerto Rican artist Ozuna has championed the use of medical cannabis, underscoring its potential to improve healthcare and provide relief for individuals battling serious conditions like cancer and rheumatic pain. Likewise, Venezuelan rapper Akapellah has openly challenged the stigma surrounding cannabis use, advocating for its legalization and praising its medicinal, therapeutic and recreational applications.
Marcelo D2, another prominent Brazilian musician and long-time cannabis supporter, sees legalization as a means to rectify a historical error, specifically referring to the War on Drugs. Similarly, Argentine musician La Valenti, a cancer survivor, has called cannabis "a lifesaver," mitigating the debilitating side effects of her chemotherapy treatments.
Adding a unique perspective to the narrative, Argentine rapper Homer el Mero Mero, who has developed his own cannabis strain, has framed marijuana as a lifestyle rather than a drug. For him, cannabis serves both recreational and medicinal purposes, offering tranquility in his life. In the same vein, Trueno, another Argentine rapper, expressed his preference for natural substances like cannabis over synthetic products during an appearance on a late-night Spanish TV show. As this diversity of voices exemplifies, Latin musicians are not just echoing, but shaping the conversation about cannabis, reflecting its multifaceted role in health, economy, culture and lifestyle.
The Latin American cannabis market is ripe with potential, even though current sales figures remain relatively modest. Puerto Rico, for example, leads with an impressive $250 million in estimated annual medical cannabis sales, far outpacing Brazil's sales, which are estimated to be around $37.1 million in 2022 — per Prohibition Partners. Despite having a population size 65 times smaller, Puerto Rico's sales are more than six times that of Brazil's.
Other markets, including Argentina, Chile, and Colombia, also lag behind with their 2022 estimated sales amounting to about $7.7 million, $3.5 million, and $6.8 million, respectively. However, the sales across Latin America are projected to surge nearly fivefold, hitting over $404 million by 2026, indicating a promising future.
Anticipating the market boom, a noteworthy array of Latin musicians are not only advocating for cannabis but are also venturing into the cannabis business space, signaling the growing cultural and economic significance of cannabis in the region. As these diverse voices continue to shape the conversation about cannabis, it's clear that its multifaceted role in health, economy, culture, and lifestyle will only continue to evolve.
So, today, we’ll take a look at 9 Latin musicians who have not only advocated for cannabis but have also ventured into the cannabis business space.
Akapellah, renowned for his remarkable influence within the Latin hip-hop scene, has skillfully transcended borders with his music, which beautifully interweaves Latin culture and universal hip-hop themes. Hailing from Maracay, Venezuela, this exceptional artist, born Pedro Elias Aquino, enchants audiences with his striking lyricism and powerful delivery. His music, laden with poignant social critiques and profound street wisdom, is a testament to Latin America's dynamic urban scene.
Aside from his thriving music career, Akapellah has also carved a niche in the cannabis industry, creating his own line of cannabis seeds. This venture was spurred by his fervent passion for cannabis and its genetics. Committed to meeting the preferences of his fans and other cannabis enthusiasts, he meticulously engineered a strain with medicinal benefits and an intensely soothing experience.
The strain, dubbed O.B.G. Kush, is a heavy indica-dominant variety, specifically designed to induce relaxation and aid sleep, thus providing a potential solution for insomnia and muscle disorders. Rich in CBD, it's "highly" medicinal, but also a perfect companion for those yearning to unwind during movie time. This distinctive strain defies typical commercial tactics, focusing on relaxation over energy boosts, mirroring Akapellah's relentless pursuit to challenge stereotypes and blaze new trails in music …