Cannabis companies lapsed into collective Twitter ecstasy in March when the Bluebird opened its wings and embraced cannabis advertising on its site, making history in the process as the first social media site to do so. The hope was that more and more would soon fly into the Twitter nest.

Now, several months later, some of those cannabis companies are complaining that while the site may have opened up to allowing cannabis to advertise, the change hasn’t made it easy for weed companies to benefit from Twitter’s real golden egg: the platform’s vast reach. 

This brings us to the famous blue checkmark, the one Stephen King announced that he would not be paying “$20 a month to keep my blue check? “F–k that, they should pay me,” King tweeted. Telsa (NASDAQ: TSLA) and Twitter CEO Elon Musk haggled and made a counteroffer. “How about $8?”

Now, several months later, the famous blue checkmark costs $1,000 a month. And while famous writers might be able to afford that, many small cannabis businesses can’t. And, Twitter requires advertisers to be Twitter Blue or Verified Organization …

Full story available on

A note to our visitors

This website has updated its privacy policy in compliance with changes to European Union data protection law, for all members globally. We’ve also updated our Privacy Policy to give you more information about your rights and responsibilities with respect to your privacy and personal information. Please read this to review the updates about which cookies we use and what information we collect on our site. By continuing to use this site, you are agreeing to our updated privacy policy.