Fyllo, a platform providing data-driven marketing and regulatory solutions, launched Hypertail PMP, a solution that helps advertisers contextually reach their target audiences through the set of websites essential to their passions and lifestyles. Hypertail PMP uncovers the advantage of long-tail media leveraging the power of natural language processing and semantic targeting to determine the most compelling ad inventory for reaching consumers engaged with relevant content.

"We built Hypertail PMP to connect brands with passionate consumers on "long-tail" sites who are likely just as, if not more engaged than they would be on aggregated news sites going for mass appeal,"  Chad Bronstein, Fyllo CEO told Benzinga. "The advantage to advertisers is obvious: you get to reach the most relevant consumers with greater …

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