The technological advancement of the 21st century has facilitated a unique form of democratization. Not of government, but of information. And no niche topic exemplifies this better than the emerging field of cannabis journalism.
Helping drive this profound shift, according to a recent report by Lola Sasturain on Telam – Argentina's national news agency, is a unique group of communicators who are successfully navigating the nuanced intricacies of the subject matter. Prominently featured in this report is Benzinga Cannabis' managing director, Javier Hasse, a name that has, over the last decade, become synonymous with in-depth cannabis journalism, along with Martín Armada, Alfredo Pascual, Santiago Tarditi and Muy Paola.
Hasse, the CEO of El Planteo, the most-read cannabis news source in the Spanish-speaking world, started his journey in the realm of finance writing. A chance assignment to cover cannabis-related stocks marked the inception of an unforeseen career trajectory. This new intersection of finance and cannabis ignited Hasse's passion and quickly led to a full-fledged plunge into cannabis journalism. Today, he stands as a testament to the transformative power of this emerging discipline, having authored the bestselling book "Start Your Own Cannabis Business: Your Step-by-Step Guide to the Marijuana Industry" and obtained numerous industry awards.
In an industry still in its formative stages, the battle …