Infused pre-rolls are becoming increasingly popular among cannabis consumers, with California and Arizona leading the way in sales.
As the cannabis market continues to mature, manufacturers are looking to differentiate their products, with infused pre-rolls being just one example of this trend.
Pre-rolled joints coated with THC concentrate provide a high-potency experience without the need for concentrates or vapes.
Rick Maturo, director of analytics at BDSA, a cannabis-focused market research firm, told Benzinga in an exclusive interview that the category now accounts for 11% of total category sales, making it the fourth most popular type of inhalable cannabis product.
The Rising Popularity Of Infused Pre-Rolls
Infused pre-rolls are pre-rolled joints that have been coated with THC concentrate, providing a high-potency experience for users. They are increasingly popular among consumers who want a stronger product …