On the first day of Benzinga’s Cannabis Capital Conference in Chicago, Nancy Whiteman, CEO of Wana Brands; Luke Anderson, co-founder of Cann; and Erin Gore, founder and CEO of Garden Society, joined Madison Fiore, CEO of cannabis marketing agency Mattio Fiore, and Cy Scott, CEO and co-founder of cannabis data company Headset Inc., in a panel discussion on how cannabis brands can scale outside the multistate operator structure.
Panelists shared their strategies to scale their brands' footprint.
Wana's Scale-Up Story
"Wana started out with a first relationship being structured loosely as a joint venture that evolved into a royalty-based model, that evolved over time as the brand became more well known," Whiteman said.
“We provided the IP, the training, and the marketing assets, and our partners did all the manufacturing and distribution. We understood we were more successful where we maintained more control of …