Village Farms International Inc (NASDAQ: VFF) CEO Michael Degiglio discussed the difficult Canadian Cannabis market and the opportunities it may create at the Benzinga Cannabis Capital Conference in Chicago on Wednesday.

Degiglio said the Canadian cannabis market has gotten a bad reputation among investors who have been burned by the likes of Canadian legal producer stocks such as Canopy Growth Corp (NASDAQ: CGC), Tilray Inc (NASDAQ: TLRY) and Aurora Cannabis Inc (NASDAQ: ACB), each of which is down more than 87% over the past three years.

"I think Canada gets a bad rap because a lot of it was set up believing that cannabis, for instance, would sell for $15 per gram and everybody would make money, and that's probably got to be realigned," Degiglio said.

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