What has separated Trulieve Cannabis Corp (OTCMKTS: TCNNF) from other multi-state cannabis operators is a strategy of penetrating a market and getting to the customer first, then wanting to be involved in every aspect of the transaction as possible, the company’s CEO Kim Rivers said Tuesday at the Benzinga Cannabis Capital Conference in Chicago.

In her keynote speech, Rivers also shared the story of Trulieve’s growth: from a small company in Florida with 10 employees to a marijuana giant operating in 11 states and having 9,000 employees.

Last year, Trulieve made seven acquisitions with the largest a billion-dollar merger with Harvest Health & Recreation Inc.

“We are very pleased with where it …

Full story available on Benzinga.com