California cannabis company TPCO Holding Corp. (NEO: GRAM) (OTCQX: GRAMF) its licensee agreement with Mirayo by Santana, a line of premium cannabis products curated by ten-time Grammy award-winning guitarist and longtime marijuana advocate Carlos Santana.
Mirayo, which means “my ray” in Spanish, was created to honor his Latin roots and spiritual approach towards the plant. When it comes to cannabis, Santana sees it as an ancient remedy, something that can help us alleviate pain and, what’s more, awaken out consciousness and creativity and find our "inner light."
Santana is one of our time's most recognized and celebrated musicians, known for his timeless signature sound. His life as a musical icon and spiritual flame-keeper is built on determination, discovery, and self-actualization.
A top-selling celebrity brand in California, Mirayo currently offers cannabis products in key categories, …