Legendary boxers Mike Tyson and Evander Holyfield have partnered to launch a line of THC and Delta-8 THC-infused edibles via TYSON 2.0, the cannabis company owned by the newly formed brand house Carma Holdings.
The line, dubbed Holy Ears, will launch in November in the U.S., but the company is already preparing for international expansion, said Chad Bronstein, Carma Holdings chairman and TYSON 2.0 co-founder and president, in an exclusive conversation with Benzinga.
To better understand the deal and product line, we caught up with Bronstein and Tyson.
All In The Family
“Evander is now part of the TYSON 2.0 family,” Bronstein said.
For those wondering how that came to be, considering Tyson once bit off a piece of Holyfield’s ear in the third round of their infamous heavyweight rematch in June of 1997, it seems like the boxers made up shortly after the incident.
“We patched things up years ago. I really respect Evander,” Tyson told Benzinga.
Nonetheless, Holyfield was not involved in the launch of Mike Bites, the first line of ear-shaped weed edibles created by TYSON 2.0. Nor was he thrilled about it.
“At first it didn't work out. I think he [Holyfield] thought it came from a disrespectful place,” Tyson disclosed. “However, his son explained to him that we weren't being disrespectful and he got the idea. And we're all together now.”
Pretty straightforward, right?
According to Bronstein, once …