Even though Oklahomans did not manage to get a recreational marijuana initiative on the ballot this fall, they've got another chance to revisit the issue in a special election scheduled for March 7, 2023. If State Question 820 becomes law, cannabis for adults over 21 will become legal and cannabis convictions will be overturned, among other moves.

Meanwhile, smaller businesses in the state’s saturated medical marijuana market are struggling to turn a profit. That’s why they are hoping and pushing for further reform, which would expand the market and give them more options to expand their operations. But, what can they do until then, or if the legalization efforts fail again?

Arshad Lasi, a 23-year-old CEO of one of the largest vertically integrated cannabis companies in Oklahoma, Nirvana Group, has an idea.

Quality & Branding 

“It may be difficult for small businesses without access to capital and other resources to scale, differentiate themselves, and thrive in Oklahoma’s crowded medical market,” Lasi told Benzinga. “But one piece of guidance is to focus on quality and brand your business with your target demographic in mind. Think about the audience you want to reach and hone in on that, and do a few things really well, rather than trying to do too much at once.”

According to Lasi, branding lies at the core of a successful …

Full story available on Benzinga.com