Erykah Badu is welcoming Women's History Month with an exclusive partnership with Cookies.
Known as the Queen of Neo-soul, Badu, a 4-time Grammy winner, says the cannabis industry lacks a female presence. There may be no better person to lead this change.
Her strain, 'That Badu,' will be available in Cookies stores worldwide, starting in Los Angeles on March 8th for International Women's day.
"I partnered with Berner after establishing Apple Trees, my cannabis line. Cookies and I got together to form the product. It's a hybrid that's part Lemon Gelato and other cannabinoids we've researched," Erykah Badu said in an exclusive interview.
"My strain is for everybody, but my focus was women's studies because I often use it in my work. I'm a doula and an energetic mover. I use (cannabis) naturopathically, and in my work, I use a lot of cannabinoids in many different forms, and it's been very beneficial. I think that, at this point, the commercial use of cannabis overshadows the healing properties of cannabis."
Badu says she chose the launch date on International Women's day to give credibility to women in cannabis.
"It's important that I help push the narrative and become a part of this critical conversation," she said.
"Women growers, women planters, women product line alchemists, and the things that help us heal and take hold in some way of our central nervous system. That way, we can regulate our hormones and other things that we need to help us daily. "
While Badu says she has sold paraphernalia on her site, Badu World Market, since its inception in 2020, the launch will be her first flower product.
Berner has been keen to partner with Badu, who is admittedly new to the industry, but said she finally felt ready to develop …