Cannabis topicals may be a small slice of the market, but with a potential for growth, they offer a unique opportunity for CPG brands and investors.

With CBD topicals already gaining traction in the mainstream market, there may be significant economic opportunities for those willing to invest.

The Beginner's Gateway to Cannabis

Topicals are a niche market in the cannabis industry, making up only 0.6% of sales in 2022. Despite this, Rick Maturo, director of analytics at BDSA, believes there is potential for growth in the category.

Pain relief is the primary reason people use topicals, but most products do not produce the psychoactive effects people associate with cannabis. Additionally, unlike smoking or edibles, there is no taste or flavor profile to enjoy.

Maturo said that topicals could be an attractive entry …

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