E-cigarette producer Juul Labs agreed to pay $438.5 million to 34 states and territories to sort out a two-year bipartisan investigation into its marketing and sales practices.

The multi-state inquiry, which also included Puerto Rico was led by Connecticut. It found that Juul was “willfully engaging” in advertising campaigns that targeted youth, which led to the company’s domination in the vaping market, Green Market Report reported.

What Happened

The news came on the heels of the FDA decision in June to ban the sale of Juul products in the U.S. due to an alleged lack of data on the products’ toxicological profile. The move was part of the agency’s plan to crack down on businesses that sell vaping products without FDA approval, considering that e-cigarettes and e-liquids that contain nicotine have been considered a prescription-only medicine since 2021.

However, according to the subsequent federal court ruling, Juul was approved to continue selling its product, leaving the ban challenged.

Connecticut Attorney General William Tong, who led the investigation alongside Texas and Oregon, said on Tuesday that the company deceived consumers about the product’s nicotine content and …

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