Just as carefully choosing the perfect wine to pair with your meal, selecting your favorite cannabis strain is highly dependent on a variety of factors closely related to an individual’s preferences and the effects they’re seeking.

When it comes to an individual experience inhaling marijuana flower, a pleasant aroma can be a determining factor to a more positive outcome, rather than THC potency, dose or terpene expression, a new study is suggesting.

Published this month in the journal Psychoactives, the report is titled “The Nose Knows: Aroma, but Not THC, Mediates The Subjective Effects of Smoked and Vaporized Cannabis Flower” and co-authored by Dr. Ethan Russo.

The Study

The group of scientists led by Russo was focused on

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