"Detroit's mine," proclaims Dr. Christian "Trick Trick" Mathis*, the legendary rapper and hip-hop philanthropist known for his viral collaborations with Eminem, Ice Cube and many others, as he passionately discusses his love for the city, his journey with cannabis and his involvement in the cannabis industry.
Born and raised in Detroit, Trick Trick's devotion to his hometown is undeniable. "I’ve always been a lover of my community. Always been a lover of the whole aura of Detroit, the energy of Detroit," he says.
The Gatekeeper
As an official gatekeeper of Detroit's music scene, Trick Trick has substantial influence. His sole purpose is to educate children on the importance of protecting their communities.
And this dedication to his hometown extends to his relationship with cannabis. He is equally committed to the plant and its liberation.
Initially, Trick Trick resisted using cannabis himself, despite participating in the trade during the Prohibition era. "I engaged in my younger days, and it just didn't work out well," he discloses. However, after trying a higher-grade hydroponic strain, he experienced a change of heart. "It was a new thing. It was a new grade. It was a new cannabis," he says, calling the experience "life-altering."
Trick Trick's newfound appreciation for cannabis inspired him to delve deeper into the culture and business. He educated himself about the plant, asking questions like, "What is this doing to my body? How does it help my body do what it does and think like I do?"
Ultimately, he found that cannabis helped him become easier to deal with. "I haven't always been the most passive person in my days, but cannabis kind of gave me a new outlook on things where I became a more approachable person."
Down To Business
Trick’s dedication to the cannabis industry led to his ownership of Heavyweight Heads, the first Cookies-branded location outside of California. The journey was quite interesting too: Trick started as the marketing director of the brand, incorporating its cannabis into his songs and promoting …