Reginald Babin, a veteran lobbyist with expertise in gun policy, cannabis policy and legislative politics sheds light on the challenges of prioritizing issues in Congress and the crucial role of advocates and lobbyists in advancing cannabis reform.

"It's a difficult job that involves dealing with generational questions through a slow and deliberate system designed for consensus. Dealing with concerns on both the left and right is necessary to build a coalition in the House and Senate and it's a decade-long project," Babin told Benzinga exclusively.

Tailoring Strategies For Political Realities

Babin notes that while cannabis legalization receives press coverage, it has not garnered significant attention in the general media, highlighting the challenge of agenda scarcity in Congress.

He explained the difficulty of prioritizing issues and elevating their importance to warrant priority consideration over other matters.

“Advocates and lobbyists have spent the past decade building momentum and coalitions to bring the issue to the forefront of people's minds and …

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