In recent years, the cannabis industry has experienced a seismic shift in both regulation and consumer perception.

With the legalization of cannabis for medicinal and recreational use in many regions, a burgeoning market has emerged, presenting opportunities and challenges for Consumer Packaged Goods (CPG) companies.

Redefining Wellness Products

Traditionally, CPG has been associated with everyday items like toothpaste, snacks, and cleaning supplies. However, as cannabis products continue to gain mainstream acceptance, they are reshaping the CPG sector.

See Also: Looking To Elevate Your Cannabis Brand Online? Digital Innovation Holds The Key

A study conducted by Brightfield Group, a leading market research firm, found that 36% of cannabis consumers are now incorporating cannabis-infused products into their wellness routines. This includes items such as CBD-infused skincare, topicals, and even beverages.

This shift towards wellness-focused cannabis products has opened up new avenues for CPG companies.

In 2020, the global CBD-infused products market was estimated at $967 million, with projections indicating a compound annual growth rate of 21.5% through 2028. This data underscores the potential for CPG brands …

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