BioSteel Sports Nutrition Inc. launched Blue Cherry, a new limited-edition sports drink that celebrates the brand’s partnership with the Toronto Blue Jays. The new ready-to-drink offering is co-branded with the Blue Jays logo and will be available at Sobeys banner stores, including Needs, Boni-Soir, Voisin, and IGA Quebec, across Atlantic Canada and Quebec now through the end of the season.

As a sponsor of the Toronto Blue Jays for the 2022 season, BioSteel is the exclusive sports drink product in the Blue Jays home and away dugouts and bullpens, and fans have been enjoying celebratory BioSteel cooler dumps, affectionally known as #BioSteelBaths, all season. The brand is also prominently featured throughout Rogers Centre via digital concourse signage and sampling events.

The …

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