In a first for Chicago sports, a cannabis company will be a featured sponsor at all Chicago Wolves home games. The Illinois cannabis brand, Verilife, has entered into a sponsorship with the 2022 American Hockey League champions.
The first-of-its-kind agreement between a cannabis company and a Chicago sports team includes game-day visibility for Verilife at the Wolves’ home stadium, Allstate Arena in Rosemont, in-store promotional opportunities and a benefit for a Chicago Wolves charity, Facing Forward to End Homelessness.
“The Chicago Wolves are a dynamic team in a city that really loves hockey,” said Erika Salgado Guerra, CMO of PharmaCann, the parent company of Verilife.
PharmaCann Inc. is …