The global beauty industry currently generates $100 billion in revenue, and by 2023, consumers in the United States are projected to spend almost $24.5 billion on beauty and cosmetic products online. But consumers are looking for something else, beyond the looks.

Consumers are adopting a holistic approach to personal care. The self-care sector will continue to expand as 68% of consumers are continually seeking self-improvement in beauty products, that cannabis can provide. From improving sleep to acting as an anti-inflammatory, cannabis components contribute to holistic well-being.

Furthermore, cannabis can contribute to differentiating beauty lines in crowded e-commerce platforms and Benzinga came up with a list of reasons why cannabis is a great opportunity for CPG beauty brands.

In addition, Benzinga will be featuring the most influential individuals and organizations in the cannabis industry during the next Benzinga Cannabis Capital Conference, April 11 – 12, 2033 at the historic Fountainbleu …

Full story available on Benzinga.com