Following its successful entrance into the Massachusetts market in July through a partnership with TILTHoldings Inc. (NEO: TILT) (OTCQX: TLLTF), preroll brand Toast will launch next year in Pennsylvania and Ohio.
Toast Co-Founder and CEO Punit Seth describes Massachusetts as a “brand-hungry market” that encourages competition because of its limitation on the number of retailers that can operate in the state.
“Stores are excited to bring in new brands,” Seth said. “We have the opportunity to educate and shape the narrative on legal cannabis in Massachusetts. There’s a lot of demand for cannabis, but they’re not as well-versed as the California consumer. Brands have the responsibility to educate the consumer on what quality cannabis is. It’s made it a very exciting market to be in.”