By Ryan Douglas of Ryan Douglas Cultivation

During Tilray (NASDAQ: TLRY)'s Q2 F2023 earnings call earlier this month, chairman and CEO Irwin Simon hinted that the company is considering fruit or vegetable production as a temporary solution for sluggish cannabis sales.

Critics point out that Tilray's strategy of growing and selling cannabis, then beer, and now perhaps vegetables, is less related to the company's interest in solving food insecurity and more of a desperate attempt to grab onto something—anything—that makes money.

Firing up underutilized greenhouse space to grow fruits or vegetables makes sense.

But temporarily shifting to edible crop production, and then switching back to cannabis does not make good business sense. Here's why:

The Good

In 2023, optimization will be crucial to the survival of every cannabis cultivation business.

One of the keys to optimization is creating ways to increase revenue from existing cultivation infrastructure.

Selling rooted cuttings, offering educational programs, and, yes—growing conventional crops—are all ways that commercial cannabis cultivators can realize additional revenue from their current facilities.

Raising cannabis and conventional crops isn't a new concept. Village Farms (NASDAQ: VFF) cultivates both cannabis and hydroponic vegetables, albeit in separate facilities. Glass House Farms (OTC: GLASF) grows cannabis in a portion of its mega-greenhouse in California and vegetables in a different area of the same facility.

Other conventional greenhouse growers have cautiously ventured into cannabis over the past few years, typically starting with hemp.

It's not crazy to think that cultivation companies in the cannabis space, who own some of the finest growing facilities in …

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