In an effort to innovate and improve its products, the Mendocino Clone Company (MCC) is joining the EMTRI Project, a decentralized cannabis supply chain community.

"We believe that by joining the EMTRI decentralized community, we can provide an additional level of transparency and trust for our customers,” said Jed Davis, CEO of MCC. 

What happened: By incorporating EMTRI's Global Compliance Applications' blockchain-based solution, MCC seeks to lead nursery members within the ecosystem to certify the authenticity, genetics and batch of each of its mother plants and clones for the 2023 season and beyond. 

This movement allows MCC to document the beginning stages of a cannabis plant's journey to becoming a premium product for consumers based on the gram weight …

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