"In cannabis, the industry is extremely hyperlocal, with each market having its own set of regulations, cannabis taxonomy, and product preferences," Randa McMinn, chief marketing officer of WM Technology, Inc. (NASDAQ: MAPS), known as Weedmaps, told Benzinga Cannabis in an exclusive conversation.
As the push for legalization and acceptance grows, so does the importance of a solid digital footprint for cannabis brands.
- Join us at the Benzinga Cannabis Capital Conference in Chicago from Sept 27-28. Experts such as McMinn, Patrick Lane, EVP of sales & partnerships at Benzinga, Carlos Pinto, chief commercial officer of Leafly Holdings Inc. (NASDAQ: LFLY), and Rachel Boykins, Cannabis Media Council founding board member will be sharing their insights.
Crafting A Strong Online Identity for Cannabis Brands
McMinn, whose digital acumen has helped steer Weedmaps to success, emphasized the importance of data-driven strategies. “This means your business must first have a strong foundation of data attribution and tracking around channels and campaigns, as well as a …