International cannabis lifestyle brand Cookies unveiled “That Badu,” the first product line from its new partnership with Apple Trees, a cannabis company established by Erykah Badu. “That Badu,” a line of cannabis products designed with the wellness of women in mind, will be available on March 8—International Women's Day—followed by a second wave of items to release on May 14, just in time for Mother’s Day.
“This collaboration with Erykah felt right and necessary for so many reasons. I was raised by my mother who was a powerful woman and I was mentored in the cannabis space by a powerful woman, so I think it’s extremely important for more women to be in the industry,” stated Berner, co-founder and CEO of Cookies. “What Erykah represents is extremely unique and I believe it will elevate women in the space drastically. Plus, she is such a vibe and pleasure to work with, we took our time on this …